CV: Sr. Manager of Marketing Communications
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Candidate Profile
 Date Submitted: | 05-06-2008 |
| Last Modified: | 03-09-2008 (05:05) |
CV
SENIOR MANAGEMENT: MARKETING COMMUNICATIONS
Dynamic PR and marketing communications manager with more than 20 years of experience and a history of developing innovative brand management solutions and optimizing an aerospace technology company's market position. Creative, proactive team leader with proven ability to market complex space and defense technology to non- scientific audiences, to cultivate productive global business relationships, and to play a key role in cross-functional collaborations. Leveraging a unique blend of marketing and technology expertise readily transferable across functions and industries. Design winning exhibits and presentations. Extensive background in transportation advocacy and U.S. Department of Defense Secret and SSBI Clearance.
AREAS OF EXPERTISE
Brand Management Strategic Planning Marketing Public Relations International Business Team Leadership & Development Global Customer Relations Advertising / Promotions Graphic Design Communications Strategy Media Relations New Business Development Revenue Growth Business-Technology Alignment Technical Writing Exhibits / Tradeshows
PROFESSIONAL EXPERIENCE
NORTHROP GRUMMAN / TRW, Redondo Beach, California
* 1981 to present Global aerospace, defense, space technology leader.
Senior Manager of Marketing Communications (2002 to present) Oversee branding and communications operations, including management of a marketing team. Develop and implement innovative strategies to improve penetration in the space technology (including commercial satellites) and defense sectors by optimizing the marketing and promotion of company solutions. Leverage multiple platforms (including web, print, video / graphics, interactive display, models, and tradeshows) to maintain companyís tier 1 image among customers and the public. Collaborate across functions to ensure the effectiveness of key promotional and marketing presentations. Cultivate strong domestic and international customer relationships, including cooperation on holding ìclassifiedî events.
* Enhanced company's market position and relationship with NASA by spearheading PR for a space initiative; devised and executed a plan to increase public awareness of space science and the program satellite, including the production of a full-size Webb telescope model.
* Bolstered long-term outlook for the companyís space systems division (after the acquisition of TRW) by preparing and deploying a new brand management and communications program.
* Strengthened global brand and presence by creating customized marketing communications solutions for different nations and by coordinating presentations for the U.S. President and other leaders from around the world.
Manager of Communications (1999 to 2002) Directed the communications function. Devised and launched strategies to grow revenues by ensuring effective communications / marketing of the companyís ability to add value with its solutions. Increased the market and public profile of complex satellites and payloads. Oversaw the avionics division's media relations function.
* Impacted the bottom line by successfully developing a brand campaign establishing the company as the leader in devising solutions to the most complex engineering problems.
* Generated additional customer opportunities by translating the essence of the avionics hardware into accessible and appealing terms through leveraging of media / PR expertise.
Manager of Exhibits (1987 to 1999) Oversaw the corporate exhibition function. Prepared and delivered promotional marketing materials including presentations, displays, and exhibits to build and maintain the companyís image as a global leader in electronics, telecommunications, and spacecraft.
* Improved global market position through creation and deployment of innovative marketing communications initiatives.
* Drove growth in the global awareness of the company's solutions.
Writer / Producer (1983 to 1987) Designed written and graphic marketing communications materials. Leveraged marketing and creative expertise to prepare videos, tradeshow displays, advertising, and brochures.
* Strengthened the business development function by playing a key role in generating sales through provision of outstanding tools.
* Improved the public and customer perceptions of the brand.
Senior Technical Writer (1981 to 1983) Prepared testing / production process documentation and publications for the spacecraft and component units. Facilitated cost reductions and quality increases by contributing to decrease in manufacturing errors through audit skills and development of meticulous documentation.
EDUCATION
Bachelor Arts in Journalism Bachelor of Arts in Anthropology and Archaeology San Diego State University, San Diego, California Associate of Arts in Natural Science and Environmental Sciences El Camino College, El Camino Village, California
ADDITIONAL DEVELOPMENT
Trade Show Marketing International Business Digital Design Aviation Training (Licensed Pilot) Marketing Six Sigma Green Belt Electronics Manufacturing Process Development Rail transit advocacy
PROFESSIONAL AFFILIATIONS
International Association of Business Communicators Public Relations Society of America Society for Marketing Professional Services American Institute for Aeronautics and Astronautics Amtrak Customer Advisory Committee Member
COMPUTER SKILLS
PhotoShop PowerPoint Excel I Photo Word PCs Macs |
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