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CV: Senior Associate
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Date Submitted: Last Modified: Current job: Employment Term: Job location: Date available: Industry: Keywords|
PROFILE |
An experienced high technology B-to-B marketing communications professional with demonstrated success in:
- Building international brands and integrated marketing
- Acquiring new business via direct outreach, relationship and partner marketing
- Creating successful, benefits-based messaging platforms integrated across all advertising, trade shows/customer events, sales collateral and training materials, web site design, content, social media and search engine optimization
- Developing strategic plans and annual budgets to support those plans
- Researching and analyzing competitor marketing
- Implementing Customer Loyalty programs
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PROFESSIONAL EXPERIENCE |
Longbottom Communications 2009-present
Senior Associate
Provide a full range of branding and marketing communications services for US and international companies, as follows:
- Rebranded XTAR for greater visibility in military market with new: value proposition messaging; logo launch; web site; trade show booth; brochure/collateral; signage and business sets; focus group testing. Increased media interviews by 20% in military press.
- Implemented integrated messaging and marketing communications campaigns, including management of all trade shows and events for ASC Signal Corporation (formerly Andrew Corporation).
- Rebranding BringCom LLC with new logo, new messaging and new web site (not yet launched).
- Social Marketing (Facebook/Twitter) outreach which increased attendance at AAAS Annual Meeting by 30 % in Vancouver 2012.
- Event budgeting, planning and execution for INTELSAT General, INMARSAT and Thales Alenia Annual Users’ Conferences.
- Research and analysis of competitor products and marketing for Mitsubishi Electric, Nuclear Division.
Telesat (previously Loral Skynet) 2004-2009
Director, Marketing Communications
Led Canadian-based company’s marketing communications, including: global branding and messaging; integrated strategic plans and budget development; advertising; sales tool development; international trade shows and events program; production of print and on-line collateral; web-site development; and webinar production.
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Delivered over 20 high-impact trade shows per year, globally.
- Saved the company over $50,000 per year in shipping and storage fees by changing vendor and booth strategies.
- Drove company’s largest ever global advertising campaign (covering markets such as Europe, China, the Middle East, and Brazil) resulting in doubled sales for the month over the previous reporting year and tripled requests for press interviews and speaking opportunities.
- Developed a new CD-based sales tool for use at trade shows. Listed as the top sales tool by the international sales team; eventually produced in 6 languages.
- Managed Loral Skynet’s public relations activities, including: writing and developing press releases, obtaining speaking slots for senior management at trade shows and media interviews.
Longbottom Communications 2001-2004
Senior Associate
Generated full range of integrated marketing communications tools/activities, media outreach and market studies for US and internationally-based customers.
- Drafted and implemented new messaging, collateral material, web and advertising program for L-3 Satellite Networks resulting in an advertising campaign that rated third in the industry for customer recall in 2003. Successfully pitched and delivered more than five industry interviews for L-3 Executives in six months.
- Successfully launched a new company, NewSat, at trade shows in the U.S. and Europe. Drafted new company messaging, brochures, web site and press kit. First show resulted in three printed articles in industry press.
- Implemented and delivered four-tiered perception study for a key division of Boeing Launch Services. Analysis and recommendations for marketing were followed by three new launch contracts within a year.
Verestar Inc., Fairfax, VA 1999-2001
Director of Marketing
Created, staffed and budgeted company’s first marketing department. Led the company’s communications, press and analyst outreach.
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Re-named and re-branded the company to support international expansion. Project required coordinating over 30 offices worldwide and was completed $60,000 under budget, in less than six months. This effort included:
- Creating a new name and logo for the company
- Writing and development of benefits-based messaging platform
- Writing and development of company’s new web site
- Writing and development of all new corporate and sales collateral (print and electronic) materials
- Developing and running advertising to introduce the new brand
- Created an international team (one person in each local office) to manage the launch and incorporation of the new brand at all the regional offices, including everything from distribution of new letterhead templates to office signage, invoice and customer forms, etc.
- Developed internal e-zine for employee communications.
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EDUCATION |
Two degrees: BA, French Literature; BA Art History
University of Delaware, Newark, Delaware
University of Grenoble, Grenoble, France
George Washington University, Washington, DC, Candidate for MS
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SKILLS |
- MS Office: Outlook, PowerPoint, Word, Excel, Office Pro, SalesForce.com
- Speak French fluently; some German and Spanish
- Published Writer: Department of State Foreign Service Journal
- UN IDNDR Secretariat Newsletter
- Leading cross-functional teams
- Managing and creating effective partner marketing campaigns.
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OTHER |
Volunteer work with the following programs:
- Wounded Warriors Program
- Montgomery County SPCA Foster Program
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