PROFILE |
An experienced high technology B-to-B marketing communications professional with demonstrated success in:
- Building international brands and integrated marketing
- Acquiring new business via direct outreach, relationship and partner marketing
- Creating successful, benefits-based messaging platforms integrated across all advertising, trade shows/customer events, sales collateral and training materials, web site design, content, social media and search engine optimization
- Developing strategic plans and annual budgets to support those plans
- Researching and analyzing competitor marketing
- Implementing Customer Loyalty programs
PROFESSIONAL EXPERIENCE |
Longbottom Communications 2009-present
Senior Associate
Provide a full range of branding and marketing communications services for US and international companies, as follows:
Telesat (previously Loral Skynet) 2004-2009
Director, Marketing Communications
Led Canadian-based company’s marketing communications, including: global branding and messaging; integrated strategic plans and budget development; advertising; sales tool development; international trade shows and events program; production of print and on-line collateral; web-site development; and webinar production.
Longbottom Communications 2001-2004
Senior Associate
Generated full range of integrated marketing communications tools/activities, media outreach and market studies for US and internationally-based customers.
Verestar Inc., Fairfax, VA 1999-2001
Director of Marketing
Created, staffed and budgeted company’s first marketing department. Led the company’s communications, press and analyst outreach.
EDUCATION |
Two degrees: BA, French Literature; BA Art History
University of Delaware, Newark, Delaware
University of Grenoble, Grenoble, France
George Washington University, Washington, DC, Candidate for MS
SKILLS |
OTHER |
Volunteer work with the following programs:
- Wounded Warriors Program
- Montgomery County SPCA Foster Program
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