Strategic and commercially-driven B2B professional with 8+ years of experience growing existing business and developing new revenue streams.
Manager, Regional Marketing & Demand Generation - EMEAR
DigitalGlobe - Since August 2014
Responsible for creating and executing regional marketing and business development strategies to support the development of DigitalGlobe's products and solutions across Europe, Middle East, Africa and Russia.
- Devised strategies that generated commercial opportunities in excess of $17M
- Created and executed the first EMEAR event which brought the whole industry value chain together and consolidated leadership position
Lead generation: devise campaigns that deliver high quality leads to strengthen sales pipeline
Hosted events: create DigitalGlobe hosted activities to provide platform for progressing sales opportunities, make in-roads in new regions and support local partners
Channel Marketing: providing marketing support to channel partners through webinars, training, speaking appearances at their events.
Business development: identify local and regional opportunities, engage and nurture prospects, develop relationships
Deputy Marketing Director EMEA
Worldwide Business Research - November 2009-August 2014
Responsible for marketing 17 large scale annual B2B conferences and the Digital Services EMEA/APAC business unit.
Headed the marketing for 3 of the company’s top 4 events (including the largest defence gathering for geospatial professionals)
Derived tactics from competitive business intelligence which generated 50% increase in sales
Implemented operational efficiencies with database management and human resources that reduced department costs by nearly 20%
Key responsibilities include:
Direct line management: 5 marketing managers
Budget planning: managing +£300k marketing budget
Demand generation: Compile annual multi-channel marketing strategies that maximise demand generation for the sponsorship and delegate acquisition teams;
Digital marketing: Guide the department’s web, SEO, content creation and social media strategies to increase web traffic, improve customer retention and generate leads.
Media & PR: Engage in media partnerships and source content from business partners, speakers and sponsors.
Recruitment & Training: co-responsible for hiring, training and devise personal development plans
Sales & Marketing Assistant
Stanley Gibbons - July 2008 to November 2009
Responsibilities were split between developing and executing marketing plans and direct sales (including tele-prospecting, key account management)
PwC - July 2007 to June 2008
Responsible for assisting with development of new business overseas and writing client proposals and bids.
Birkbeck College, London
2009 – 2011
MSc Business Innovation with E-Business (Award: merit)
ISCTE Business School, Lisbon, Portugal
2002 – 2007
BSc Business Administration (Award: 2:1 equivalent)
Microsoft Office (Word, Excel, PowerPoint)
Portuguese – native
English – fluent
Spanish – basic
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