Latest Space News
Fri, 03 Jul 2020 17:16:47 +0000
If DARPA exercises all options, the contract awarded to Blue Canyon Technologies has a potential value of $99.4 million. SpaceNews
Fri, 03 Jul 2020 12:40:04 +0000
The British government and Indian mobile network operator Bharti Global placed a winning bid to acquire OneWeb, a broadband megaconstellation startup that filed for Chapter 11 bankruptcy protection in March after running out of funding, OneWeb said July 3. SpaceNews
Thu, 02 Jul 2020 23:09:12 +0000
NASA plans to issue multiple contracts in the coming months for smallsat launch services in the second phase of a program intended to support the emerging small launch vehicle industry. SpaceNews
Thu, 02 Jul 2020 21:25:08 +0000
The first half of 2020 has been sluggish for the commercial launch industry, but its problems can’t be explained solely by the coronavirus pandemic. SpaceNews
Thu, 02 Jul 2020 18:55:38 +0000
Airbus will build the satellite, called Optus-11, on its new OneSat platform, designed with a reconfigurable payload that can steer and reassign beams for different customers and services.  SpaceNews
Thu, 02 Jul 2020 11:27:32 +0000
A smallsat launched a year ago to demonstrate solar sail technologies continues to operate and is now beginning an extended mission. SpaceNews
Thu, 02 Jul 2020 04:23:32 +0000
The Southwest Research Institute won a $15.6 million contract to design and build the Solar Wind Plasma Sensor for the National Oceanic and Atmospheric Administration’s Space Weather Follow On (SWFO) Lagrange 1 satellite. SpaceNews
Thu, 02 Jul 2020 03:47:38 +0000
L3Harris Technologies won four National Oceanic and Atmospheric Administration contracts worth a combined $2.55 million for design studies of weather satellites, instruments and mission concepts. SpaceNews
Thu, 02 Jul 2020 00:17:51 +0000
The engine Blue Origin delivered is a pathfinder engine to be used in tests. SpaceNews
Wed, 01 Jul 2020 23:04:05 +0000
The U.S. government “will not award the identified contracts at this time.” SpaceNews
Wed, 01 Jul 2020 22:24:47 +0000
The committee is concerned that the Air Force’s recommendations “risk undermining congressional oversight of major space acquisition programs.” SpaceNews
Wed, 01 Jul 2020 22:13:17 +0000
Arianespace announced early Wednesday that it has pushed back the small launch vehicle's upcoming mission, carrying 53 smallsats, until at least Aug. 17. SpaceNews
Wed, 01 Jul 2020 21:52:59 +0000
A committee charged with giving the U.S. government advice on space-based navigation services concluded that the FCC’s approval of Ligado’s 5G network is a “high-risk” decision that jeopardizes GPS services. SpaceNews
Wed, 01 Jul 2020 17:19:56 +0000
The European Space Agency on July 1 awarded 2.5 billion euros in development contracts for six new Earth-observation missions under the Copernicus remote-sensing satellite program. SpaceNews
Wed, 01 Jul 2020 02:34:25 +0000
Amazon Web Services is increasing its effort to sell cloud services to the space industry through the formation of a dedicated business segment called “Aerospace and Satellite Solutions.”  SpaceNews
Wed, 01 Jul 2020 01:15:36 +0000
Ball Aerospace won four National Oceanic and Atmospheric Administration contracts worth a combined $2.32 million for weather satellite and instrument design studies. SpaceNews
Tue, 30 Jun 2020 23:53:02 +0000
HASC Chairman Adam Smith: . “I want to make sure there’s competition.” SpaceNews
Tue, 30 Jun 2020 23:27:06 +0000
The launch of NASA’s next Mars rover mission has been delayed to no earlier than July 30 because of a launch vehicle processing issue, the latest in a series of slips that have now used up nearly half of the available launch opportunities for the mission. SpaceNews
Tue, 30 Jun 2020 21:52:30 +0000
This was the first time SpaceX recovered a booster following a National Security Space Launch mission. SpaceNews
Tue, 30 Jun 2020 17:27:02 +0000
Hughes Network Systems and Inmarsat are asking the U.S. Federal Communications Commission to amend its C-band auction plans to avoid giving Intelsat and SES an unfair competitive advantage in other spectrum bands and neighboring markets.  SpaceNews
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  • CV: Executive Director, Marketing

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    Personal information
     Name:<withheld>
     Age:<withheld>
     Country:<withheld>
     Location:<withheld>
    Contact information
     Email:<withheld>
     Phone:<withheld>
     Mobile:<withheld>
    Candidate Profile
     Date Submitted:09-01-2020
     Last Modified:10-01-2020 (05:14)
    Job information
     Current job:Executive Director, Marketing
     Employment Term:Either
     Job location:US only
     Date available:immediately
     Industry:Civil Agencies/International Organizations, Satellite Manufacturers and Subcontractors, Satellite Operators, , , Launch Systems, Business Services
     Keywords
    CV

    Driven marketing professional with a successful track record in developing strategic marketing, branding, communications, lead generation, and sales enablement in start-up, publicly traded and rapid-growth environments. Solid understanding of B2B, B2C, direct channel and OEM business models and strategies. Trusted leader with 20+ years of marketing and branding experience who is well versed in team building and change management. Innovator adept at solving complex challenges, developing and communicating business objectives and achieving goals on time and within budget.

     

    PROFESSIONAL EXPERIENCE

     

    Vector Launch, Huntington Beach, CA, Junes, 2018 to September, 2019

    Innovative New Space commercial launch company backed by $100M+ in venture capital investment focused on providing space access to satellite companies and government entities through small launch vehicles and next generation satellite-based data processing technology.

    Executive Director, Marketing

    Built and led a world-class team in all areas of marketing, including; public relations, brand and creative, sales enablement and internal/external communications, as well as events and partner marketing. Focused on taking company from a stealth start-up known for one person, to a company of many voices and an industry leader. Worked cross organizationally with product, sales and business development teams to develop and implement messaging and sales tools with an emphasis on industry leadership and market growth.

    Led re-branding and messaging revamp culminating in new website, and collateral system, that drove more than $55 million dollars in new Launch Service Agreements, a 50% increase in downloads of PUGs and a 200% increase in average page views.

    Drove social media strategies leading to a 40% increase in twitter followers, 125% increase in LinkedIn followers, and a 90% increase in Facebook followers.

    Elevated our stance in print, television and online media driving an increase in features vs. mentions by 244% year-over-year with consistent 13% share of voice placing Vector in the top 3 overall with regular national features on CNN, CNBC and Fox News.

    Directed the development of all media based content including the creation of story boards, photoshoots and video production.

     

    Infogroup, San Francisco, CA, December, 2015 to June, 2018
    Industry leading business data, marketing and strategy company bringing together multichannel marketing platforms and data, with creative and strategic services.
    Executive Strategist, Senior Digital Consultant
    Directed data-driven marketing teams focused on digital strategy, demand generation and sales enablement. Created core marketing plans and strategies around baseline brand exposure, omnichannel campaigns and seasonal marketing planning. Drove new product models and revenue streams as well as overall brand and marketing strategies for a variety of consumer-oriented companies, with account lead designation for See’s Candies, West Marine, Visa International and eBay.
    Developed customer personas based on 1st, 2nd and 3rd party data and developed short- and long-term growth strategies for allowing for nationwide targeted marketing campaigns.

    Designed and drove communication architecture resulting in a 21% increase in customer growth with a 65% increase in overall ecommerce revenue.

    Crafted a new demand generation program that increased revenue by 22% YoY in new-to-file customers.

    Implemented omnichannel marketing strategy resulting in 25% YoY in sales for targeted holiday sales periods.

     

    ADP, Redwood City, CA, June, 2012 to October, 2015
    Dealix product division, part of leading automotive marketing company capitalizing usedcars.com and car.com flagship properties to connect automotive dealers with consumers.
    Director of Brand Strategy and Product Marketing
    Drove creation of all corporate marketing, communications and brand strategy for $60M Dealix business. Spearheaded integrated campaigns for demand generation, customer engagement and sales enablement. Developed and drove go-to-market strategy; including market characterization, sales enablement tools and development of the go-to-market plan. Created nationwide event strategy driving team handling multiple industry events and evangelized solutions by engaging in multiple industry speaking engagements and PR.
    Drove demand generation and thought leadership programs resulting in a 100% increase in overall sales close rate and email campaign open rate increases of 100% year-over-year.

    Transformed sales/marketing processes resulting in a 90% increase in year-over-year sales.

    Redesigned corporate website resulting in over 50% reduction in bounce rate and achieving a 350% year-over-year increase in web leads.

    Developed all sales and brand identity tools and instilled a results-based and efficiency-driven culture with performance metrics within 120 days.

     

    TIBCO Software Incorporated, Palo Alto, CA, May, 2011 to April, 2012
    Industry leading cloud computing software company with $1B+ in annual revenue and 4000+ employees.
    Director of Content Strategy & Brand Management
    Defined overall corporate brand, digital, social and field marketing strategies. Developed and influenced all aspects of marketing collateral, brand imagery and sales material. Conceived and designed channel portals and collateral to enhance partner relations with focus on product launches and events as well as creating developer-marketing initiatives to drive customer loyalty and demand generation.
    Conceived, designed, and implemented company’s first official corporate blog receiving over 10,000 page views in initial month after launch. Managed all thought leaders, acted as Editor-in-Chief.

    Revamped all content and direct marketing collateral for TUCON, yearly user conference, resulting in a 100% increase in registrations for event.

    Redesigned corporate website refreshing all aspect of TIBCO brand and company positioning to drive customer engagement resulting in a 70% decrease in bounce rate.

     

    Omnicell Incorporated, Mountain View, CA, 2005 to May, 2011
    Healthcare software/hardware automation company with $250+ million in annual revenue and 800+ employees.
    Director, Sales Enablement & Content Marketing / Sr. Consultant
    Directed strategic sales/marketing team focused on lead generation and sales enablement as well as cross-product marketing campaigns and programs. Hands-on development of corporate collateral, sales enablement material and graphical elements for marketing programs. Drove channel relationship management through creation of sales enablement programs and tools including specific sales tactical guides and battle cards.
    Led content strategy and writing for all customer facing documentation; increasing brand awareness by over 35%.

    Developed customer intimacy program that led to an increase in 30% higher retention as well as up-sell.

    Conceived, designed, and implemented new channel sales enablement program that drove channel relationship management and increased executive sales/channel coordination.

     

    EDUCATION

    Bachelor of Arts, Marketing Communications, University of Massachusetts, Amherst, MA

     

    SKILLS

    Growth Marketing § Salesforce § HubSpot § Silverpop § Photoshop § Illustrator § InDesign § Acrobat Professional § Google Analytics § Coremetrics  § LinkedIn Administration § WordPress § FaceBook Administration § SlideShare § Pardot § Twitter § Strategist Consulting § Product Marketing § Creative Direction § Copy Writer § Art Direction § Channel & Partner Marketing § Startups § Graphic Design § People & Project Management § Client Relations § Product Launch § Sales Enablement § SEO § Social Media & Blog § Lifecycle Marketing § Digital Marketing § Product and Corporate Divestiture and Acquisition § Creative Strategy § Brand Guidelines § Public Relations § E-commerce § Brand Marketing


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