Driven marketing professional with a successful track record in developing strategic marketing, branding, communications, lead generation, and sales enablement in start-up, publicly traded and rapid-growth environments. Solid understanding of B2B, B2C, direct channel and OEM business models and strategies. Trusted leader with 20+ years of marketing and branding experience who is well versed in team building and change management. Innovator adept at solving complex challenges, developing and communicating business objectives and achieving goals on time and within budget.
Vector Launch, Huntington Beach, CA, Junes, 2018 to September, 2019
Innovative New Space commercial launch company backed by $100M+ in venture capital investment focused on providing space access to satellite companies and government entities through small launch vehicles and next generation satellite-based data processing technology.
Executive Director, Marketing
Built and led a world-class team in all areas of marketing, including; public relations, brand and creative, sales enablement and internal/external communications, as well as events and partner marketing. Focused on taking company from a stealth start-up known for one person, to a company of many voices and an industry leader. Worked cross organizationally with product, sales and business development teams to develop and implement messaging and sales tools with an emphasis on industry leadership and market growth.
Led re-branding and messaging revamp culminating in new website, and collateral system, that drove more than $55 million dollars in new Launch Service Agreements, a 50% increase in downloads of PUGs and a 200% increase in average page views.
Drove social media strategies leading to a 40% increase in twitter followers, 125% increase in LinkedIn followers, and a 90% increase in Facebook followers.
Elevated our stance in print, television and online media driving an increase in features vs. mentions by 244% year-over-year with consistent 13% share of voice placing Vector in the top 3 overall with regular national features on CNN, CNBC and Fox News.
Directed the development of all media based content including the creation of story boards, photoshoots and video production.
Infogroup, San Francisco, CA, December, 2015 to June, 2018
Industry leading business data, marketing and strategy company bringing together multichannel marketing platforms and data, with creative and strategic services.
Executive Strategist, Senior Digital Consultant
Directed data-driven marketing teams focused on digital strategy, demand generation and sales enablement. Created core marketing plans and strategies around baseline brand exposure, omnichannel campaigns and seasonal marketing planning. Drove new product models and revenue streams as well as overall brand and marketing strategies for a variety of consumer-oriented companies, with account lead designation for See’s Candies, West Marine, Visa International and eBay.
Developed customer personas based on 1st, 2nd and 3rd party data and developed short- and long-term growth strategies for allowing for nationwide targeted marketing campaigns.
Designed and drove communication architecture resulting in a 21% increase in customer growth with a 65% increase in overall ecommerce revenue.
Crafted a new demand generation program that increased revenue by 22% YoY in new-to-file customers.
Implemented omnichannel marketing strategy resulting in 25% YoY in sales for targeted holiday sales periods.
ADP, Redwood City, CA, June, 2012 to October, 2015
Dealix product division, part of leading automotive marketing company capitalizing usedcars.com and car.com flagship properties to connect automotive dealers with consumers.
Director of Brand Strategy and Product Marketing
Drove creation of all corporate marketing, communications and brand strategy for $60M Dealix business. Spearheaded integrated campaigns for demand generation, customer engagement and sales enablement. Developed and drove go-to-market strategy; including market characterization, sales enablement tools and development of the go-to-market plan. Created nationwide event strategy driving team handling multiple industry events and evangelized solutions by engaging in multiple industry speaking engagements and PR.
Drove demand generation and thought leadership programs resulting in a 100% increase in overall sales close rate and email campaign open rate increases of 100% year-over-year.
Transformed sales/marketing processes resulting in a 90% increase in year-over-year sales.
Redesigned corporate website resulting in over 50% reduction in bounce rate and achieving a 350% year-over-year increase in web leads.
Developed all sales and brand identity tools and instilled a results-based and efficiency-driven culture with performance metrics within 120 days.
TIBCO Software Incorporated, Palo Alto, CA, May, 2011 to April, 2012
Industry leading cloud computing software company with $1B+ in annual revenue and 4000+ employees.
Director of Content Strategy & Brand Management
Defined overall corporate brand, digital, social and field marketing strategies. Developed and influenced all aspects of marketing collateral, brand imagery and sales material. Conceived and designed channel portals and collateral to enhance partner relations with focus on product launches and events as well as creating developer-marketing initiatives to drive customer loyalty and demand generation.
Conceived, designed, and implemented company’s first official corporate blog receiving over 10,000 page views in initial month after launch. Managed all thought leaders, acted as Editor-in-Chief.
Revamped all content and direct marketing collateral for TUCON, yearly user conference, resulting in a 100% increase in registrations for event.
Redesigned corporate website refreshing all aspect of TIBCO brand and company positioning to drive customer engagement resulting in a 70% decrease in bounce rate.
Omnicell Incorporated, Mountain View, CA, 2005 to May, 2011
Healthcare software/hardware automation company with $250+ million in annual revenue and 800+ employees.
Director, Sales Enablement & Content Marketing / Sr. Consultant
Directed strategic sales/marketing team focused on lead generation and sales enablement as well as cross-product marketing campaigns and programs. Hands-on development of corporate collateral, sales enablement material and graphical elements for marketing programs. Drove channel relationship management through creation of sales enablement programs and tools including specific sales tactical guides and battle cards.
Led content strategy and writing for all customer facing documentation; increasing brand awareness by over 35%.
Developed customer intimacy program that led to an increase in 30% higher retention as well as up-sell.
Conceived, designed, and implemented new channel sales enablement program that drove channel relationship management and increased executive sales/channel coordination.
Bachelor of Arts, Marketing Communications, University of Massachusetts, Amherst, MA
Growth Marketing § Salesforce § HubSpot § Silverpop § Photoshop § Illustrator § InDesign § Acrobat Professional § Google Analytics § Coremetrics § LinkedIn Administration § WordPress § FaceBook Administration § SlideShare § Pardot § Twitter § Strategist Consulting § Product Marketing § Creative Direction § Copy Writer § Art Direction § Channel & Partner Marketing § Startups § Graphic Design § People & Project Management § Client Relations § Product Launch § Sales Enablement § SEO § Social Media & Blog § Lifecycle Marketing § Digital Marketing § Product and Corporate Divestiture and Acquisition § Creative Strategy § Brand Guidelines § Public Relations § E-commerce § Brand Marketing
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