Head of Brand & Strategic Communications (B2G/Defence)

Head of Brand & Strategic Communications (B2G/Defence)

Constellr

Munich or Berlin, Germany

Your Role

As our Head of Brand & Strategic Communications owns the company’s strategic narrative, positioning, and messaging with a strong focus on government, defence, and institutional stakeholders. 

This role ensures that all external communications support the company’s long-term business objectives in a rapidly evolving geopolitical and defence environment

Key Responsibilities

Strategic Messaging & Positioning: 

• Define and maintain the company-wide messaging framework with a focus on:  (Defence & security applications, Space critical infrastructure, Sovereignty, resilience, and reliability.);
• Translate geopolitical and defence policy developments into relevant communication narratives; 
• Own the company’s tone of voice and brand positioning across all external touchpoints; 
• Support in engaging with key industrial and political circles. 

Leadership & Internal Alignment: 

• Act as strategic communications partner to CEO, Gov Affairs, BD, and senior leadership; 
• Ensure alignment between comms & marketing, business development, product/technical teams and public affairs; 
• Provide clear guidance and priorities to the communications (or MarCom) execution team. 

External Communications & Thought Leadership: 

• Shape high-level PR strategy and media positioning (defence, aerospace, policy); 
• Drive executive thought leadership (op-eds, keynotes, panels); 
• Own press activities, announcements, briefings, and ensure content calendars are aligned with strategic priorities; 
• Oversee messaging for high-stakes announcements and partnerships. 

Governance & Risk Awareness: 

• Ensure communications are appropriate for defence-sensitive and dual-use contexts; 
• Review and approve externally facing materials for consistency and credibility. 

Job requirements

Required:

• 7+ years of experience in strategic communications, brand, or public affairs;
• Background in defence, aerospace, space, security policy, or government-facing industries and an extremely good radar on current affairs; 
• Proven experience in B2G or institutional communications;
• Excellent writing and narrative-building skills in English. Other European languages are a plus; 
• Strong stakeholder management skills at the executive level;
• High sensitivity to geopolitical, regulatory, and reputational risks.

Nice to Have:

• Experience working at the interface with Ministries of Defence, space agencies, or prime contractors;
• Understanding of EU / NATO defence ecosystems; 
• Previous work in a deep tech or dual-use environment.