4 Recruitment Marketing Strategies to Attract Talented Candidates

Recruiting talented candidates is a critical component for organisations seeking to increase productivity and grow. Organisations are investing more in recruitment marketing to reach and engage with potential candidates.

Accounting for time spent reviewing applications, handling ancillary paperwork and other factors, a vacancy can cost an organisation around 100 EUR per day. Considering that it most often takes well over a month to fill a vacancy, these costs add up quickly. Many will quit an application process midway if it becomes complex or time-consuming, while others are currently employed and are only wondering about future possibilities. To make matters worse, the best candidates are only available once unemployed for around a week.

Therefore, it is of critical importance that organisations get their recruitment marketing strategies right – the first time. In this article we will explore four key approaches to help improve your recruitment marketing strategies and that this process intersects with your wider goal of onboarding talent during a global skills shortage.

Employer Branding - Why Reputational Management Matters?

Your organisation’s reputation and the image it projects to the public can significantly impact your ability to attract top talent. Investing in a strong and authentic employer brand can help you stand out from competitors and make your organisation more attractive to potential candidates. You can create a strong employer brand through content marketing, social media, and your website.

Referral Programs - Utilising your internal networks to develop external candidate pools

Employee referrals are a valuable source of high-quality candidates. By incentivizing employees to refer their friends and family, you can tap into a pool of talented individuals who are already familiar with your company culture and values. And at the same time, you can help improve your organisational culture by rewarding staff for referring talent. You can help make staff feel rewarded and involved in the business.

Employee Testimonials - Your Staff’s Opinion: Make It Matter

Employee testimonials are an effective way to showcase your organisational culture and work environment. By featuring real employees discussing their experiences and the benefits of working for your organisation, you can build a more personal connection with potential candidates and increase your chances of attracting top talent.

Candidate Experience: Making the Process Easier and Respectful Makes a Big Difference

The candidate experience is an important factor in attracting top talent. Ensure that your recruitment process is smooth, efficient, and respectful of candidates’ time and effort. Providing a positive candidate experience can help you build a strong relationship with potential hires and increase the chances of them accepting a job offer.

By implementing these recruitment marketing strategies, you can build a strong brand and create a positive image of your organisation in the minds of potential candidates. This can help you attract talented individuals who are the right fit for your company and its culture.

However, it is important to remember that recruitment marketing is a long-term investment and requires consistent effort and attention. To ensure success, regularly evaluate and adjust your strategies as needed to keep up with changes in the market and stay ahead of the competition.